Cross Brand Checkout URBN Brands - UO, Anthro and Free People
Goals:
1) Create pattern based UX library used across URBN brands for cart and checkout experience.
2) Improve usability of in app checkout
3) Introduce logic for split shipping of items to allow for faster shipping and more shipping choices - Flat shipping, express, standard
4) Brands can pick which features to integrate. Additionally IUC Checkout supports brand customization options to allows brands to express themselves through fonts, images, icons and colours.
Module based checkout across brands using design configurations for colour, fonts, custom icons and spacing.
Items are grouped in the UI to contain items that can be shipped together. An advanced shipping module was created for Anthropologie to support their Flat Shipping rate for furniture. Additionally brands have a configuration option to show service updates for shipping below rates, used for peak periods like the holidays.