Responsive and visual redesign of independent artist marketplace Minted's category pages. Holiday Cards
Goals
• Stop Pogoing of shoppers from Category to PDP Page
• Increase findability of key features like FIF (shoppers see their photo in cards)
• Allow shoppers to add filters and remove them easily
• Showcase curated collections through left nav
• Update design to better showcase individual card designs
Impact
• Category pages are a key experiences for discovery of new designs in artist marketplace
• Category had features added to increase time on page which was shown in analytics to impact purchase rates